Design and Art Direction of Santander's Shareholder website to provides shareholders with important Grupo Santander financial information.
The site needed to be easy to use for the main target audience of over 45s and be built using a CMS system that could be updated by Santander themselves. With this in mind we came up with an interface made up of interchangeable modules and a large scrolling promo area on the homepage that are easy to update and clearly signpost important information.
Users can click on a tab in the footer to tailor content on the homepage to their needs. Getting around the site is quick and easy using the dropdown navigation, search box which suggests results on the fly and the ability to jump to any page using the popup sitemap.