Concept and design of a website for Optrex that allows visitors to find the correct product for their eye condition as quickly as possible.
The site would not only deliver the fundamentals in a succinct manner but also celebrate what the visitors should be experiencing each season if they didn't have to worry about their eye condition any longer.
In the summer the site would have the feel of a walk in the country on a summer's day, and could then change later in the year to be a blustery day with blowing autumn leaves.