Olay website - 2008
Art direction and design of Western European website template for Olay.
The site needed to portay Olay as a prestige, but attainable brand and be flexible enough to display a lot of search engine friendly information without feeling like a dry portal.
The ordered layout and bringing of the reason to buy or "product amazement" to the forefront makes it as easy as possible to find the correct product.
Content is displayed in a clear uncomplicated manner to give the key visuals maximum impact, and the different layers of content work together to give the site a real sense of depth.
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