Art direction, design and flash animation of a campaign for Hertz Car Rental to inspire people to maximise their holiday by getting out and exploring the surrounding area - therefore stimulating rental - and to join the
Hertz #1 Club.
Each visitor spent an average of over 3 minutes
spent on the site
87% of visitors clicked on more than one souvenir
4,600 clicks on "Book Now" - 37% click through rate
2,548 clicks on "Join Now" - 21% click through rate