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			Clearasil viral - 2007 Campaign concept to spread word about Clearasil products to a target audience of young people who who suffer from spots. This group can suffer from low self-esteem as a result of spots so we wanted to let them know that it's not the end of the world and that they're not alone in their plight. Our answer was to give them the chance to poke fun at the unattainable perfection that they're bombarded with every day. Now viewing slide 1 of 3 Back / Next Back to list Last project / Next project
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