Design, Art Direction and Flash Animation of the Cartoon Network Incredikids website for BIO.
The purpose of the site was to reconnect Cartoon Network with their target audience and show the kids all the great stuff on the channel. Each iteration of the site ran during a school holiday and featured daily digital and offline challenges that kids would tackle with the aim of stopping super villain Dr Lazarus destroying the world with his giant laser.
A successful mix of online and real world activity helped spread the word and in just 4 weeks the campaign received over 100,000 unique visits and 1 million page views. On average kids spent just under 5 minutes on the site and uploaded thousands of pieces of content.