Kids kept coming back day after day and could record their scores on the leaderboard, upload content to the gallery and use their webcam to make a superhero portrait for their very own Incredikid ID card.
Games had to instantly capture the children's imagination so the enjoyment needed to be immediate and addictive enough to make them come back the next day.
Throughout it was the aim to encourage kids to use their imagination, concentration, reaction and coordination skills to complete online drawing games, webcam tasks and augmented reality games through to making a spacestation from things found around the house. Kids were then encouraged to upload photos of their efforts to the Incredi-wall gallery.