The best of ASOS delivered to your mobile

Asos a British online fashion and cosmetic retailer primarily aimed at young adults. They stock over 850 brands as well as their own range of clothing and accessories, and ship to over 200 countries.

I was asked by Nimbletank to design an app for that would broadcast 6 themed collections to a young audience every day.

Setting the tone

Working with a fantastic mobile developer I came up with a couple of playful but unobtrusive title screens to make the app even more fun and engaging.

One version represented product collections with balls that fall down and bounce of each other and the device edges. The user can then tilt or shake the device to move them around too.

We also developed a faux 3D menu that reacted to user touch interaction.

Streamlined catalogue

Once inside the app content followed a clean and simple grid structure. Users swipe vertically to view more of each tier or swipe horizontally to move to the next product or category.

I designed versions for iPhone, Windows and the then soon to be released Blackberry 10 platforms, which allowed the app to work seamlessly with native functionality.

Native menus allow users to quickly save, share or buy items from category level or tap through to view larger product views without cluttering the page.